Unlimited sauna. Unlimited cold plunge. wellness brands. One afternoon, one ticket.
Sweat, plunge, train and eat well alongside hundreds of people who want to feel better too. Expert-led classes, fitness challenges with prizes, biohacking and a live DJ.
This isn't a booth crawl. Nobody hands you a tote bag and a flyer. You sweat in a barrel sauna, plunge into ice-cold water, train with Central Florida's best coaches, and walk out feeling better than you walked in.
Doing all of this on your own means a month of weekends, five different apps and a few hundred dollars. At WOW it's one lawn, one afternoon, one ticket.
Unlimited barrel sauna and cold plunge, all afternoon
Expert-led classes:
Biohacking and AI fitness: red light, recovery tools, AI trainers that coach your form in real time
Fitness challenges for medals and merchBragging rights you can't buy
wellness brands with free demos and samplesFree with your ticket
Live DJ all afternoonIncluded
A crowd that levels you up. Your next workout partner might be in the plunge lineIncluded
Hungry? Local food vendors serve healthy plates all afternoon (purchased separately).
Something came up? Move your ticket to the next WOW
If we cancel, you're refunded automatically
Your afternoon at WOW
Heat
Start in the barrel sauna. Let the week melt off. Go back as many times as you want.
Cold
Then the plunge. It's a shock, it's a rush, and most people climb out grinning and go right back in. Athletes have used cold water to recover from hard training for decades, and early research links regular plunging to lower stress and better sleep. Our crew walks first-timers through it. Unlimited plunges.
Move
Spin, dance cardio, trampoline challenges and mat classes. Every level welcome. Classes are first come, first served, so get there early.
Refuel
Samples from brands, healthy food from local vendors, and a live DJ keeping the energy up until the last rep.
Unlimited sauna and cold plunge, brands, classes, challenges and a live DJ, for less than a night out. Capped at people. Prices rise as the day gets closer, so today's price is the best one you'll see.
WOW isn't a trade show. Guests come to try things. They sweat, plunge, train and sample, which makes your booth the place they test you, not a table they walk past.
Put your product in the hands of health-focused buyers in one afternoon.
Hands-on trial. Hundreds of people try your product, not just see it.
Credibility by association. Your brand beside the names shaping wellness in Central Florida.
We say no to some brands
Every sponsor and vendor is reviewed. We turn away brands that make claims they can't back up, hide risks or push gimmicks. That's why our guests trust what they find at WOW, and why your booth gets real attention instead of polite nods.
Ways to partner
Vendor booth
Sample and sell on the spot.
Sponsorship
Visibility, leads and content across the event.
Presenting partner
One brand at the center of the whole experience.
Every package is built around what you want out of the day. Tell us your goal and we'll show you the fit.
Built for
Launches, content and partnerships
Launch a product to people who'll actually use it. Shoot content with real customers on the spot. Meet the coaches, clinics and brands you want to partner with, all in one afternoon.
Let's see if WOW fits your brand
Tell us about your brand.
Join the WOW crew. Help run a -person wellness afternoon, then plunge, sweat and train on us. Every volunteer gets a $50 WOW store credit and crew-only merch.
Get approved. You get your personal link, a discount code for your followers and a content pack with photos, video and talking points.
Share. Post, story, go live. Every ticket through your link is tracked.
Get paid. 30% of every ticket sold through your link. No caps, no tiers.
Sell 25 tickets and you earn about . Sell 100 and it's about .
The perks
30% commission on every ticket
A free ticket and a WOW merch pack
Backstage access for content: activations, interviews, behind the scenes
Shoutouts on WOW's channels
You're a fit if you
Have 5K to 100K followers on any platform
Live in or near Central Florida
Create fitness, wellness or personal growth content
Share positive, healthy messages
We don't work with creators who make medical claims about products. Keep it real and keep it honest.
Apply to the squad
Born in Lake Nona. Built for anyone who wants to feel better.
Not an expo not a gym
Central Florida is full of gyms, clinics, recovery studios and wellness brands, but they're scattered across town and you have to find each one yourself. WOW started in Lake Nona to bring them onto one lawn for one afternoon, so you can try everything, meet the people behind it, and leave knowing what works for you. Now we take that afternoon across Central Florida.
Mission
Make it easy and fun to build a healthier life.
Movement, recovery, good food and good people, all in one place, for everyone.
You don't need to be fit to belong here. You just need to want to feel better.
Change your mind? Full refund within 24 hours of buying. Just email info@wowlakenona.com.
Something came up? Life happens. Email us at least 48 hours before doors open and we'll move your ticket to the next WOW, free. Or transfer it to a friend. Limit: one move per ticket.
If we cancel, you're refunded automatically. You don't have to ask.
If we reschedule, your ticket moves with it, or you can ask for a refund within 7 days.
